[Images below have been removed from site, 9/2014. The new website for totally looks like” is at http://memebase.cheezburger.com/totallylookslike ]
If you don’t already know, LOLcats are artfully captioned photographs of animals, as in the image above. They’re pretty funny, entirely created by the visitors to icanhascheezburger.com (whose domain name refers to one of the first LOLcat images that got widely distributed online and started this whole thing). Like many online “sharing” sites, I consider LOLcats a fantastic form of new media folk art that attests to the popular draw of the uncanny.
How can a cute little kitten be “uncanny”? The given framework for these captioned photos imbues the subject of the image (the cat) with a language it does not speak (a regressive, childlike “kitten” language of its own invention that gives the cat a distinctive “voice”), blurring the boundary between human and animal. Freud calls this “the omnipotence of thoughts” in his article on “The Uncanny” — a psychological projection inherent to animistic beliefs and anthropomorphic fantasies. Thus, it is quite normal that this unnatural and imaginary language of the LOLCAT is the equivalent of “baby speak”: the animals are really like children more than they are like cats. The language in the caption, moreover, matches the human-like expressions and gestures in the image so well that a spectator may be struck by the synchronicity at play, and perhaps feels the uncanny affect because reality (these are actual photos) and fantasy (the imagined/joke situation identified by the caption) become blurred, if only for a moment, springing us into laughter. Not all the LOLcat images are about danger and death (as the one above — “nositz!”), and rarely are they “dark” or “scary” in their affect, but the humor can be intellectually unsettling because there is often a “secret” desire that the cat seems to be expressing in its caption which also reminds us of Freud’s discussion of the Uncanny as an expression of that which was to remain a secret (for him, the Repressed), suddenly returned and revealed. Our childhood wishes (for a pet, like a doll, that can talk) seem actualized.
Perhaps it is not so surprising, then, that the group responsible for “LOLCats” would build on their popularity by hosting a similar “photoshopping” site in the form of a “doppelganger” maker: totallylookslike.com.
The pictures that users upload speak for themselves, by displaying side by side graphic associations. Most users upload pictures of celebrities and film characters that look alike, as if they were unintentional “doubles” for one another by virture of their physical features and poses.
What makes this “uncanny” is not simply that they look like long-lost-twins, but they also provide the sort of “a-ha!” moment of recognition that Freud talks about in his essay on “Das Unheimliche” — the click of comprehending a “secret” correspondence, as if — with the image above, for instance — the unspoken inspiration behind Tim Burton’s artistic treatment of The Penguin was suddenly unveiled.
Of course, there are also “natural” lookalikes, or body doubles in the popular imagination. More common on totallylookslike.com are jokester post that bend the rules a bit to generate humor in ways that touch on uncanny similarities to make a point.
Here we have “New York” — a realiTV personality — matched up with Janice, a character from The Muppet Show. Yes, they both wear too much mascara and lip gloss. Is that a sufficient condition for them to be lookalikes? Or is this simply a photographic slur?
What makes this “uncanny” is not simply the unexpected correspondence between the appearances of these TV “celebrities,” but the momentary confusion that opens up between puppet and human being when first glancing at the images side-by-side. Consciously or not, there is a degree to which the person who is making this visual pun is calling “New York” no more than a media puppet. The aggression “revealed” by the uncanny logic of this joke could betray a racist or sexist hostility, as well. But beyond this hostility, perhaps there lurks a suggestion that this form of folk art has the ability to disempower the dominance of mass marketed artforms, such as the “manufactured” celebrities and characters of popular TV, through uncanny expressions of mockery and parody.
The site, at its most brilliant, can be revelatory of how forms of new media folk art perform populist expressions of resistance to (if not an outright subversion of) dominant discourses, by taking familiar images of power and status (often embodied by celebrities) and employing them in unintended ways to make a counterpoint. Above, the Vogue magazine cover is taken to task for not only suggesting something racist in its treatment of an African American basketball star as an animal (its “King Kong” reference — which is similar to the Muppet joke above), but also by lowering the ‘high fashion/high art’ status of Vogue down to the level of mere propaganda (the Army poster that originally intertextually borrowed from Kong).
Of course, the comparison attempted in the ‘totallylookslike’ image above is a bit of a stretch on behalf of the person who posted it, because they could have easily just paired the Vogue cover with an image from the King Kong film itself, which it clearly alludes to. Thus, we feel the critic, rather than the creator, at play, being highly selective, and the joke therefore doesn’t quite succeed on the level of the uncanny. Anything smacking of a critical human agency at play — a mediator — reduces the uncanny affect to a mere joke. The person who is making the comparison cannot be present for the uncanny response to “work” — it is like spotting the zipper on the monster’s back in a horror film: it betrays artifice and it’s “magic” is therefore disempowered.
In the above, a rock band’s album cover is equated to a familiar popular photograph that tabloid journalists famously proclaimed to be proof of an alien landscape or the “face of god” on Mars. The supernatural “face” is apparent in the accidental cast of shadow, itself an uncanny appearance. But anyone looking at the image of Queen next to it recognizes the latter as a carefully posed and purposely abstract work of photographic art, if not also a nostalgic memory of something they may have forgotten in their record collection. It is a clever comparison. And it’s quite funny. But it’s not quite uncanny. What we have, actually, is art referring to art — photos referring to other photos — and ultimately this is true of the entire site.
What the site really shows us is consumers of popular culture trying to make sense out of the infinite stream of messages and images that circulate in the media. That sense can only be an allusion or a visual pun — the associative logic of the dreamwork. What is the dream of icanhascheezburger.com? Perhaps it is about what its namesake reveals: an inner child crying for junk food. Only here we have the commodification of art into something resembling a cheesburger. The dream-wish expressed by the site depends on a withdrawal from reason and a repression of our awareness that popular art is a commodity, a manufactured experience that substitutes for the authentic. By pointing out the “doppelgangers” of mass culture through visual puns and pop culture allusions, the site is like a church of the popular uncanny, its posters bearing witness to “miracles” of fantastic correspondence.
