Booze advertising keeps dancing on the dark side. Check out the recent commercial campaign for ThreeOlives Vodka — an ad so full of urban fantasy tropes that at first I thought it was going to be a trailer for a remake of Angel or something. Video: https://youtu.be/XLlpu341PdA The vid is high on gloss and romantic… Continue reading Paranormal Vodka and Other Bestial Booze
Author: Michael Arnzen
Michael Arnzen holds four Bram Stoker Awards and an International Horror Guild Award for his disturbing (and often funny) fiction, poetry and literary experiments. He has been teaching as a Professor of English in the MFA program in Writing Popular Fiction at Seton Hill University since 1999.
The Return of the Uncanny and the Rise of the Uncanny Valley
Although there is some wise debate about the reliability of Google NGrams as statistical proof, it is still interesting to see the way the term “uncanny” has come into — and gone out of — fashion over the years… Here’s how google NGram tracks the appearance of the term “uncanny” in all books between 1800… Continue reading The Return of the Uncanny and the Rise of the Uncanny Valley
CFP: The Other Daemonic: Estranging the Uncanny
From cfp.english.upenn.edu… “The Other Daemonic: Estranging the Uncanny” Brown University Comparative Literature Graduate Student Conference March 20-21, 2015 Keynote: Prof. Zachary Lesser, University of Pennsylvania contact email: browncomplitgradconference@yahoo.com Have we started to feel at home in the uncanny? A feeling so singular, yet so hard to define, the uncanny has become quite familiar to literary… Continue reading CFP: The Other Daemonic: Estranging the Uncanny
‘Flo Clones’ and The Saturation of Advertising
If you’re like me, you may have driven through tollbooths on an Interstate highway and noticed that Flo — the spokeswoman in ads for Progressive Insurance, has begun appearing everywhere. The incessant repetition of product advertising across media breeds product familiarity. But it’s a familiarity that doesn’t always register until we encounter the advertisements again… Continue reading ‘Flo Clones’ and The Saturation of Advertising
Data Doppelgangers feature in The Atlantic
There is you. And then there is your alter-ego as constructed by all the hidden marketing that happens behind the scenes due to your social networking. You can try to control it through things like facebook’s latest privacy adjustment techniques. But as tech critic Sara M. Watson points out in a recent article in The… Continue reading Data Doppelgangers feature in The Atlantic
Maytag’s New Maytag Man – Renewing an Icon with Uncanny Magic
If you watch commercial television, you may have been surprised to see this year that the Maytag Man has gotten an extreme makeover. The Maytag Man — aka “Ol’ Lonely” – is one of those classic icons of advertising — as commonly known as Ronald McDonald, the Michelin Man and the Energizer Bunny — due… Continue reading Maytag’s New Maytag Man – Renewing an Icon with Uncanny Magic