You may have seen this hilariously strange new ad for Tums Smoothies during the political convention season (2016) on TV. If so, you’ve “Felt the (Heart)Bern” in a way that probably made you do a double-take the first time you saw it: A pack of naked hot dog people, attacking a lone male camper in… Continue reading When Hot Dogs Attack
Tag: commodity fetish
The #Whoppersign, the King and the Uncanny
Kudos to the fast food chain Burger King (and their marketing team, led by VP Fer Merchado), for making a bold step in addressing the special needs of people with hearing disabilities. To celebrate the most recent American Sign Language Day (on April 15th, 2016), they ran an advertising campaign that directly targeted the deaf,… Continue reading The #Whoppersign, the King and the Uncanny
The Clone Chores — aka. Return of the Maytag Men
Last June, I shared some observations about how das Unheimliche is employed in Maytag advertising that features the newest model of their Maytag Man spokesman. A year later, this great advertising icon is back in a new tv ad that has doubled-down on his inherent uncanniness…by framing the character as but one clone in a… Continue reading The Clone Chores — aka. Return of the Maytag Men
Paranormal Vodka and Other Bestial Booze
Booze advertising keeps dancing on the dark side. Check out the recent commercial campaign for ThreeOlives Vodka — an ad so full of urban fantasy tropes that at first I thought it was going to be a trailer for a remake of Angel or something. Video: https://youtu.be/XLlpu341PdA The vid is high on gloss and romantic… Continue reading Paranormal Vodka and Other Bestial Booze
Maytag’s New Maytag Man – Renewing an Icon with Uncanny Magic
If you watch commercial television, you may have been surprised to see this year that the Maytag Man has gotten an extreme makeover. The Maytag Man — aka “Ol’ Lonely” – is one of those classic icons of advertising — as commonly known as Ronald McDonald, the Michelin Man and the Energizer Bunny — due… Continue reading Maytag’s New Maytag Man – Renewing an Icon with Uncanny Magic
You Don’t Eat Your Own Kind
My favorite Bizarro comic of recent days involves Mr. Peanut — that dapper mascot of Planter’s nuts — in a scenario that makes plain the inherent contradiction of advertisements that employ cartoon mascots to represent the very same products they sell. What IS the appeal of these imaginary spokespeanuts and mascots and similar characters in… Continue reading You Don’t Eat Your Own Kind
The Freud Snowglobe — and others
I have to laugh whenever I see this snowglobe of Sigmund Freud, which is on a shelf in my campus office. This came to me from my old friend from graduate school, Bill Hamilton, who picked it up during a trip to Vienna last year, when he visited the Sigmund Freud Museum among other things.… Continue reading The Freud Snowglobe — and others
The Uncanny Impulse to Collect
Freud discusses how dolls, waxworks and other doubles evoke the uncanny, but he was also interested in the uncanny as a fear of being taken over by forces external to the body that could in turn be confused with one’s sense of self. I feel that the impulse to collect, like other compulsions, seems to… Continue reading The Uncanny Impulse to Collect
Living, Breathing…and the Autonomous Movement of Fur
“These adorable pets offer a real pet ownership experience without the hassles and expense. Say goodbye to feedings and vet bills. Say hello to lots of love and cuddles. Perfect Petzzz – the ultimate pet.” — Perfect Petzzz website “It is not a toy,” [VP of Marketing] Clarkson says, “but this is the closest you… Continue reading Living, Breathing…and the Autonomous Movement of Fur
Chewing Gum of The Future
My wife, Renate, recently submitted the entry above to Wired magazine‘s latest “Found: Artifacts from the Future” contest, which asks readers to predict the future of chewing gum with photoshopped gumpacks. Also on the site is Octuplemint — a parody of the most popular of uncanny of gums, Doublemint. For me, gum is an interesting… Continue reading Chewing Gum of The Future