The Trophy Talks Back: Mike’s Hard Lemonade “House” Ads

The series of “House” party ads that Mike’s Hard Lemonade have started running are pretty effective and funny in the way that they domesticate tropes of the uncanny. In my favorite, the host of the party answers the door bell, and a headless deer simply stands on the doorstep, breathing. The mounted head in the… Continue reading The Trophy Talks Back: Mike’s Hard Lemonade “House” Ads