There is you. And then there is your alter-ego as constructed by all the hidden marketing that happens behind the scenes due to your social networking. You can try to control it through things like facebook’s latest privacy adjustment techniques. But as tech critic Sara M. Watson points out in a recent article in The […]
Category: Advertising
Appearances of Das Unheimliche in popular advertising and marketing.
Maytag’s New Maytag Man – Renewing an Icon with Uncanny Magic
If you watch commercial television, you may have been surprised to see this year that the Maytag Man has gotten an extreme makeover. The Maytag Man — aka “Ol’ Lonely” – is one of those classic icons of advertising — as commonly known as Ronald McDonald, the Michelin Man and the Energizer Bunny — due […]
We Like Double: the Ford Fusion Hybrid Superbowl Ad
One of the first big budget TV commercials to air during this year’s Super Bowl programming was the “Nearly Double” advertisement for the Ford Fusion Hybrid, starring Rob Riggle & James Franco, which claims to “make history” by airing two commercials back-to-back, or following up the first commercial with a second one that is “double […]
VIDEO: Arnzen Lecture on The Popular Uncanny at Neumann University
Many thanks to my friend, Dr. William Hamilton, Neumann University (near Philadelphia, PA), and Dave Bullis of BullWitt Media for inviting, hosting and producing the video for this lecture last October. It turned out fantastic! You can watch the entire event above or full-screen it directly on youtube. The video is almost an hour-and-a-half long, […]
Weird Advertising Characters
Just joined a flickr photo sharing group called “Weird Advertising Characters” (w/thanks to AdWeek and Laughing Squid). Some fascinating history of popular uncanny icons in here — living embodiments of products that should not be. Filed for future reference, added to my flickr account, posted on my delicious page…and shared with you here. Related flickr […]
The Trophy Talks Back: Mike’s Hard Lemonade “House” Ads
The series of “House” party ads that Mike’s Hard Lemonade have started running are pretty effective and funny in the way that they domesticate tropes of the uncanny. In my favorite, the host of the party answers the door bell, and a headless deer simply stands on the doorstep, breathing. The mounted head in the […]
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