This Fall 2010 television commercial, Kung Shoe DSW (also archived on their corporate site), uses a clever pastiche of contemporary action and martial arts cinema to advertise Designer Shoe Warehouse‘s “Killer Boots.” It’s cute and funny and obviously an effective, eye-grabbing advertisement for the company, as artfully made as any Jan Svankmajer film. It is… Continue reading Kung Shoe
Category: Advertising
Appearances of Das Unheimliche in popular advertising and marketing.
Living, Breathing…and the Autonomous Movement of Fur
“These adorable pets offer a real pet ownership experience without the hassles and expense. Say goodbye to feedings and vet bills. Say hello to lots of love and cuddles. Perfect Petzzz – the ultimate pet.” — Perfect Petzzz website “It is not a toy,” [VP of Marketing] Clarkson says, “but this is the closest you… Continue reading Living, Breathing…and the Autonomous Movement of Fur
The Vytorin Double: You Are What You Eat and You Eat What You Are
Vytorin is a single pill — a drug that combines two different medicines (Zetia and Zocor) to combat the two kinds of cholesterol (generally called “good” and “bad” cholesterol”) which they identify as coming from two different sources (“food & family”). As Time magazine reports, there may be truth in these claims, and also problems… Continue reading The Vytorin Double: You Are What You Eat and You Eat What You Are
Save Your Life: Clone It
While doing a little holiday shopping last Fall (on the occult-sounding ritual known as “Black Friday”), I spotted a bargain and caved in, buying something for myself. I purchased a gigantic external hard drive — with a Terabyte of space — to archive my files: a Maxtor OneTouch 4. Imagine my surprise when I opened… Continue reading Save Your Life: Clone It
Chewing Gum of The Future
My wife, Renate, recently submitted the entry above to Wired magazine‘s latest “Found: Artifacts from the Future” contest, which asks readers to predict the future of chewing gum with photoshopped gumpacks. Also on the site is Octuplemint — a parody of the most popular of uncanny of gums, Doublemint. For me, gum is an interesting… Continue reading Chewing Gum of The Future
The Uncanny Valley of Advertising
Russell Davies describes the invasiveness of advertising as approaching its own “uncanny valley” in a Nov 2007 post on his blog, advertising practitioner: It seems like we’re about to enter a period where our digital lives will be full of the online equivalents of those messages you find on your television when you check into… Continue reading The Uncanny Valley of Advertising