The #Whoppersign, the King and the Uncanny

Kudos to the fast food chain Burger King (and their marketing team, led by VP Fer Merchado), for making a bold step in addressing the special needs of people with hearing disabilities. To celebrate the most recent American Sign Language Day (on April 15th, 2016), they ran an advertising campaign that directly targeted the deaf,… Continue reading The #Whoppersign, the King and the Uncanny