Tag: consumerism

‘Flo Clones’ and The Saturation of Advertising

If you’re like me, you may have driven through tollbooths on an Interstate highway and noticed that Flo — the spokeswoman in ads for Progressive Insurance, has begun appearing everywhere. The incessant repetition of product advertising across media breeds product familiarity. But it’s a familiarity that doesn’t always register until we encounter the advertisements again […]

Maytag’s New Maytag Man – Renewing an Icon with Uncanny Magic

If you watch commercial television, you may have been surprised to see this year that the Maytag Man has gotten an extreme makeover. The Maytag Man — aka “Ol’ Lonely” – is one of those classic icons of advertising — as commonly known as Ronald McDonald, the Michelin Man and the Energizer Bunny — due […]

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