The Freakiest Ads of 2011

Thank you, Tim Nudd at AdWeek, for posting the 30 Freakiest Ads of 2011. Some of them were quite disturbing (I think the anti-child abuse PSA from Ireland hit me hardest (literally). And some are freaky in the way they just push the boundaries of what is taboo. But many are prime examples of the… Continue reading The Freakiest Ads of 2011

Strange Rain: An Uncanny Interactive Story for the iPad

STRANGE RAIN is a new iphone/ipad application (aka “app”) by Erik Loyer at opertoon.com that, simply, simulates looking through “a skylight on a rainy day.” Rain falls from the cloudy abyss “above” the viewer to splatter down on the glass of the device. Tilt the device and the atmosphere tilts back, too, maintaining a 3-dimensional… Continue reading Strange Rain: An Uncanny Interactive Story for the iPad

Pop Song as Product Placement: Doublemint “Forever”

If you watch the latest Doublemint gum TV commercial — featuring Chris Brown dancing in the dark with the product’s new “slim” package — you might be wondering:  gee, that song and dance is nice but what happened to the infamously kitschy jingle and the wholesome set of twins?  The ad itself is a twin: … Continue reading Pop Song as Product Placement: Doublemint “Forever”

Enjoy Uncertainty: Randomization and the Uncanny iPod

Although the iPod shuffle is now an mp3 player that is the size of a postage stamp, the advertising campaign for the device — back in 2006 when it was the size of a stick of gum — asked consumers to “Enjoy Uncertainty.” I can think of no better mascot for the popular uncanny.  Typically, uncertainty… Continue reading Enjoy Uncertainty: Randomization and the Uncanny iPod