Maytag’s New Maytag Man – Renewing an Icon with Uncanny Magic

If you watch commercial television, you may have been surprised to see this year that the Maytag Man has gotten an extreme makeover. The Maytag Man — aka “Ol’ Lonely” – is one of those classic icons of advertising — as commonly known as Ronald McDonald, the Michelin Man and the Energizer Bunny — due… Continue reading Maytag’s New Maytag Man – Renewing an Icon with Uncanny Magic

Zombie Video Games

In the video article, “Why all the Zombies in Video Games?” the popular gaming review site gamespot turns to Mori’s theory of the uncanny valley for an answer. “[Zombies] seem to encapsulate a perfect storm of repulsion. First off, they have horrible, glazed dead eyes. And eyes appear to be the crucial thing we look… Continue reading Zombie Video Games

Strumphosentanz!

I just learned about the “Strumphosentanz” (panty hose dance) through a neat, brief article by Robert Gonzalez on i09, and after being mesmerized by the video, learned that this optical illusion dance is relatively common. A YouTube search reveals numerous performances, but I like the fact that the one sampled above is also SHOT in… Continue reading Strumphosentanz!

VIDEO: Arnzen Lecture on The Popular Uncanny at Neumann University

Many thanks to my friend, Dr. William Hamilton, Neumann University (near Philadelphia, PA), and Dave Bullis of BullWitt Media for inviting, hosting and producing the video for this lecture last October. It turned out fantastic! You can watch the entire event above or full-screen it directly on youtube. The video is almost an hour-and-a-half long,… Continue reading VIDEO: Arnzen Lecture on The Popular Uncanny at Neumann University

When the Horror Trope Backfires

The Onion’s AV Club ran a great list of “23 Ridiculous Horror Movies” called “Night of the Killer Lamp” back in 2007. It’s actually a great list of films that would make for a fun marathon night of creepy-kookie horror films. What it proves, too, is that a) the horror genre is rife with “uncanny”… Continue reading When the Horror Trope Backfires

Viral Video and the Cinema of Attraction

When I first saw this twisted comedic film, I laughed at its outrageousness. You might be horrified or you might guffaw. It speaks for itself in a mere five seconds. Here’s it is: 5SecondFilms’ “Magic Show Volunteer” (2009): After I recoiled from the unexpected in this “magic show,” I immediately wanted to share it with… Continue reading Viral Video and the Cinema of Attraction