One of the reasons that the Double is often considered frightening is because it represents a kind of evil twin — an Other that threatens the ego. We find such doubles everywhere — from fictional tales to unexpectedly catching our own reflections in the mirror. These encounters with the doppelgänger threaten to erase the ego… Continue reading Doublement
Tag: Doublemint
The Freakiest Ads of 2011
Thank you, Tim Nudd at AdWeek, for posting the 30 Freakiest Ads of 2011. Some of them were quite disturbing (I think the anti-child abuse PSA from Ireland hit me hardest (literally). And some are freaky in the way they just push the boundaries of what is taboo. But many are prime examples of the… Continue reading The Freakiest Ads of 2011
The Vytorin Double: You Are What You Eat and You Eat What You Are
Vytorin is a single pill — a drug that combines two different medicines (Zetia and Zocor) to combat the two kinds of cholesterol (generally called “good” and “bad” cholesterol”) which they identify as coming from two different sources (“food & family”). As Time magazine reports, there may be truth in these claims, and also problems… Continue reading The Vytorin Double: You Are What You Eat and You Eat What You Are
Chewing Gum of The Future
My wife, Renate, recently submitted the entry above to Wired magazine‘s latest “Found: Artifacts from the Future” contest, which asks readers to predict the future of chewing gum with photoshopped gumpacks. Also on the site is Octuplemint — a parody of the most popular of uncanny of gums, Doublemint. For me, gum is an interesting… Continue reading Chewing Gum of The Future
Pop Song as Product Placement: Doublemint “Forever”
If you watch the latest Doublemint gum TV commercial — featuring Chris Brown dancing in the dark with the product’s new “slim” package — you might be wondering: gee, that song and dance is nice but what happened to the infamously kitschy jingle and the wholesome set of twins? The ad itself is a twin: … Continue reading Pop Song as Product Placement: Doublemint “Forever”
Enjoy Uncertainty: Randomization and the Uncanny iPod
Although the iPod shuffle is now an mp3 player that is the size of a postage stamp, the advertising campaign for the device — back in 2006 when it was the size of a stick of gum — asked consumers to “Enjoy Uncertainty.” I can think of no better mascot for the popular uncanny. Typically, uncertainty… Continue reading Enjoy Uncertainty: Randomization and the Uncanny iPod